1. TRIPS ARE HARD TO FIND
Listings lacked structure, search and filtering tailored to travel.
REISETORGET
- TEAM
- Amanda Rosengren Blom · Vilde Tornes Finneide
- PERIOD
- April–May 2024 · 6 weeks
- PROJECT PARTNER
- FINN.no
- RECOGNITION
- Nominated for the AHO Awards (service design)
CONTEXT
FINN wanted to strengthen its travel offering and explore how the service could reach a younger audience.
THE CHALLENGE
FINN is strongly associated with second-hand goods, but less so with travel. At the same time, the target group had a high level of trust in FINN as a platform. We explored whether this combination could become an entry point to FINN Travel.
“Second-hand is what people associate with FINN, so why should they change that?”Man, 23
INSIGHTS
What influences the purchase of unused trips? Through a survey, contact with sellers and interviews, we identified three key findings.
2. PRICE MATTERS MOST
58%said price was the most important factor when booking travel.
3. TRANSFER CREATES FRICTION
Rules and costs for name changes varied, making the transfer process more complex.
FROM
Unused trips as ordinary second-hand listings
TO
A dedicated experience for unused trips
DESIGN PROPOSAL
1. FIND AND DISCOVER
Search by destination, date and budget — or let unexpected offers inspire you.
2. ASSESS THE OFFER
Price is contextualised against the original purchase price and market price, making the offer easier to assess.
3. COMPLETE THE TRANSACTION
FINN guides buyer and seller through name changes and documentation, making the process easier to follow.
SellerBuyer